A few steps will help you get the best out of your Facebook business page. Start by filling out as much information about your business as you can. The more detailed information you can provide, the better for your users and the Facebook algorithm. Cover photos and profile pictures are vital visual elements for a Facebook business page. Make sure you include more than just a logo. You can add videos to your cover photo.
Optimize your profile picture and cover photo for different dimensions
You should optimize your profile picture and cover image for different dimensions while building a Facebook company page. Your profile picture will be placed on top of your cover photo. You'll need to ensure that your profile picture doesn't obscure any important information. To edit your profile, hover in the bottom-right corner and select "Edit Profile"
When building a Facebook business page, keep in mind that both your cover photo and profile image are available in different sizes. Mobile users' cover images should be 820 pixels by 315 pixels high, and desktop users' should be 820x315 pixels wide. Facebook will stretch images smaller than this and they could appear blurry. Therefore, use an appropriate image size and save it as a PNG file.
Add a "Call-to-Action" button
Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Facebook's call-to actions buttons can be easily added by Page admins and editors. It is a great way for people to take action and you can track how many people click it.
Depending on which CTA button you choose, placing the button in the right place on your Facebook Business page can prove difficult. Before you add the button to your business's Facebook page, make sure that it works well. You can also choose from a list of different options, depending on the type of action you'd like to entice visitors to take.
Make your brand story compelling
If you want your Facebook business page to be successful, you need to tell a captivating brand story. A brand narrative is a short description that explains your company's mission statement, vision, and core values. Your audience should be able to relate to what you are selling. Six key elements make up a compelling brand story. These are some ways to tell an engaging story.
A great brand story connects the company's products, services, or experiences. It makes a connection with the people who are looking for it. It also links the brand promise and the aspirations for the audience. A compelling brand story is the key to generating high engagement and building a loyal following. This guide walks you through each step of creating a compelling brand story.
Select a business category
Facebook allows you to add up three categories. However, Facebook will delete any already existing ones. It is best that you choose as specific a type of category as possible. Facebook will rank your page higher if it has three categories. You can add as many of them as you wish. The categories are organized in drop-down lists. Next, you will need to enter details about your business. Depending on your business's nature, you might need to add a telephone number or an address.
First, pick a business type. Pages can be created for local companies, brands and artists. You can also include entertainment pages. If you have a small company, it is best to choose a category that relates to the product or services you sell. You can also add a page for a nonprofit organization, if that's the case.
Upload a cover film
A cover video can make your business website stand out. Cover videos are an excellent way to promote your product or services. They can last up to 90 seconds. Be concise and only focus on the most important points of your business in your video. Include a CTA like a coupon, trial offer, website link or coupon. You can set them to play in loop, or as a GIF.
Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Videos must meet the minimum resolution requirements and dimensions. You can buy stock video online to upload to your website if you don't own any video equipment. Your target audience should be the focus of your cover video. If you aren't comfortable creating a video, you can contact an expert videographer to help you create a cover video.
FAQ
How much does it cost for a content strategist to be hired?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
How can you create quality content?
Great content can only be created if you write about something you are interested in. You must find topics that you are passionate about if you want to succeed at writing. It's about understanding yourself and using that information to help others. You'll be amazed at how easy it is to create quality content when you write for yourself.
How many hours should I devote to content marketing each week?
It depends on your situation. Content marketing may not require you to spend much time. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How can you make videos more exciting?
Video Marketing is one the most powerful tools in Content Marketing. It helps you get closer to your audience, engage them emotionally and build trust. How do we turn boring into awesome? Let's explore some simple ways to do this!
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Tell a story. Storytelling is the core of any communication. Without storytelling, video marketing will not work. Telling stories is only possible if you are open to telling them. Is it entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. Get inspired by these stories, and use them for inspiration.
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Use images. Images are a faster way to convey emotions than words. They enable us to communicate with others and feel empathy. Make sure to include images in all your videos. You have two options: add images to your slideshows and embed them in your blog posts.
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Make it easy to share. It's important to make it easy to share your message with others. Include sharing buttons in your videos. Add social icons in your slideshows. Consider adding "Share" buttons to your videos if you are working on a YouTube channel.
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Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it brief. People love watching short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Listen to your audience. Ask your audience what works and what doesn’t. Get the answers and improve your content.
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Make a plan. Now that you have made your first video, think of how you could create more. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Test it with your audience before you release any video. Take a look at the reactions. Make changes based upon these results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measure the results. It is important to measure your videos' success. How did they perform? Which types of viewers prefer certain videos? These questions will help you optimize your strategy.
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If necessary, make adjustments. Do not stop learning even after your video campaign launches. Make mistakes and learn from them. The best marketers always look for ways to improve.
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Enjoy it. Although video marketing isn’t difficult, it can take patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.