It can be very useful to use content marketing statistics as a tool to optimize your marketing strategies. These statistics will help you understand the current trends, costs, and effectiveness in your marketing campaigns and show you how to get the most out of them. You can even make your infographic more engaging by using a great infographic! These content marketing stats may surprise you. Continue reading to discover more! Here's a sample of some of the latest content marketing statistics.
Infographic
Create an infographic to show the stats behind popular content types. This is one of the best methods to boost your content marketing efforts. An infographic can help you increase website traffic and make your content more interesting. This type of content can be more engaging if you think about your target audience and choose a topic that appeals to them. An infographic that is well-designed will not only be data-driven but also have a natural flow.
While you may be hesitant to use infographics in your content marketing efforts, they can provide you with valuable insights. They can turn complex data into captivating content. Use interesting colors and graphics to tell a story using data. The more appealing your infographic, then the better. You should only choose relevant data, and not go crazy with them. It's also important to keep in mind that your target audience will respond to infographics better than plain text.
In terms of content marketing types, blog posts and social media content are the most popular. Popular content marketing types include blog posts and email newsletters. It is interesting to note that 61% of organizations consider changes in search algorithm their greatest concern. Although Facebook algorithm changes and Twitter algorithm changes are the biggest challenges marketers face, 36% of respondents say creating visually appealing content is their greatest challenge. These are only a few stats from the infographic.
Creating an infographic for your content marketing strategy is not only important for improving your visibility and search engine ranking, but it also increases brand awareness. Infographics are an easy way to share relevant information with your audience. In your infographic, you can include your logo and contact information. If you have an infographic template you already have, you can break it down into smaller pieces to make it easier for different social media platforms. Each header can link back to the entire graphic on your site.
Trends
These trends can help you improve the effectiveness of your marketing strategy if you're having problems with it. To run a successful content marketing program, you need to have great writing skills and good SEO knowledge. Although written content plays an important role in your marketing strategy and is still essential, video and infographics require a different skill set. Here are three trends for content marketing that you should keep in mind in 2018.
Voice searches: Consumers use voice technology to find marketing content across multiple platforms and devices. In the coming years, personalization is going to remain an essential component of content promotion. This includes featured snippets, which are text boxes that appear at search results' top and contain an answer to a query. This is a great method to attract top leaders and get them to click your link.
Generative design: This new form of content marketing employs algorithms to create images. These parameters can then be changed by the designer to make the final product look how they wish. Techna's analyst mentioned the trials of cloud-based software for generative design and the increasing integration of 3D printers with this technique. The content should be customized to the customers' specific needs to encourage them on the next step. While many trends in content marketing are continuations of old trends, some new ones are gaining ground.
In 2018, influencer Marketing is still a major trend in content market. However, customers have become more aware of the fact that brands collaborate with influencers, which makes them less likely to believe what the influencer says. To prevent this, brands need to ensure that the influencers' content is authentic. It is up to the brand whether or not they work with influencers. Keeping the audience in mind when implementing an influencer marketing strategy is critical to success.
Costs
It's likely that you are wondering how much content marketing costs if you have decided to implement it in your company. After all, content marketing is an important part of a digital marketing strategy that includes a variety of advertising metrics, including blog posts, videos, images, podcasts, and social media. While this type of marketing is an essential part of any business's marketing plan, it can also consume a large portion of a business's advertising budget. It is therefore important to know the costs associated with content marketing and the return on investment. Here are some common costs of content marketing.
Time is the greatest cost of content marketing. This tactic is easy, but it takes a lot of creativity and time. Your first step in content-marketing is to create a strategy that defines your marketing objectives. Based on your business' USPs you can decide what content type to create and post. It is also possible to decide who will write your content. You can also determine who will be writing your content if you are looking for articles that help your audience.
Analytics is another significant cost of content marketing. These tools can run into the thousands or hundreds of dollars each month. In addition to content creation, analytics tools are required to measure the results of your campaign. These costs can be divided up into content programs, or amortized throughout the program. For example, if your marketing team is responsible for writing articles, the costs will be about PS40 per hour x 50 percent overhead. Since 70 percent of content is useless, you can expect that your content marketing campaign will cost more than you think.
Effectiveness
Managers must create the conditions in which content marketing can take place. These results suggest that content marketing effectiveness is significantly affected by the organization context. The organizational platforms are shared and specialized work environments. Desks for particular topics, media, or target groups may be created as part of an organizational platform, as do teams devoted to strategy, project management, and service areas. In addition, editorial boards ensure integration across channels.
319 managers completed the survey. Also included was a sample of 53 managers representing non-content marketing companies. Three respondents failed to pass data quality control and were therefore excluded. This left two hundred and sixty-three organizations. The survey gave an average effectiveness score. Cronbach’s alpha score was higher than the recommended threshold. The survey results suggest that content marketing is highly effective for a variety of industries.
In the end, content marketing can increase customer satisfaction, build brand authority, and foster emotional brand connections. This strategy does not replace a comprehensive approach for creating strong content-marketing context conditions. The content strategy must be integrated with all activities within the company. There are many options to increase the effectiveness content marketing. These are just a few of the key factors to be aware of.
Any content marketing strategy should aim to convert visitors into clients. This can be determined by measuring the number of potential clients who have viewed your content. This number is commonly expressed in terms conversion rates. Conversion rates, however, are harder to track than revenue. Your conversion rates may be low and you might need to adjust your strategy. A successful content marketing strategy will help your business grow.
Outsourcing
This trend has taken the internet by storm: Outsourcing content marketing It's a proven way to get fresh, relevant content and boost SEO. A third-party can help businesses create better content than they can do internally. Content creation is the most popular task outsourced. Content Marketing Institute statistics show that 84% of tasks outsourced relate to content creation. A blog post can take 3 hours and 55 minutes, plus research and promotion.
According to Hubspot 2020 State of Marketing, 49% of marketers report that they outsource part or all of their content-marketing activities. B2B marketers are more than half willing to outsource content development. In contrast, 55% B2C businesses have outsourced some or all their content marketing efforts. Nearly half of these companies outsource content marketing activities, which is a sign of how popular content marketing has become.
Although there may be some resistance from businesses to outsourcing content, the potential benefits are often greater than the costs. If you have a limited budget or are unable to hire a full-time staff member, outsourcing can be an option. You can avoid health insurance costs, employee benefits, and the stress of onboarding a new employee. You can also avoid hiring content managers who aren't aligned with your strategy by outsourcing. Additionally, outsourcing can help save you money and reduce onboarding costs.
90% of top content marketers in 2018 prioritized meeting target audience information needs. 95% of B2B buyers trust content marketing companies. 71% also bought products from blogs. Fortunately, content creation is no longer a luxury for the wealthy. No matter the content marketing method used, it is important to keep your audience informed.
FAQ
What are some of the benefits of content-marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. In addition, content marketing increases brand awareness and trust among potential customers. Content marketing can also create a positive image of your company.
Why Content Marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
What is the difference in content marketing and content creation?
Content marketing is the idea of all great brands having the same message. They deliver valuable information that people desire and need.
Content marketers understand how to create the best content for each channel at various times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
Also, they are strategic about what they do and why they do it.
This is the core skill required to be successful as a content marketer.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. It's easy to create content once you have it down.
You can start by creating simple landing pages using WordPress and then move on to building out your site. This way, you can build a portfolio over time.
What are the 7 steps of content marketing?
The seven-step process to content marketing is:
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Identify the problem
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Learn what is working right now
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Get new ideas
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Turn them into strategies
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Try them
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You can measure the results
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Repeat the cycle until you find something that works.
This strategy has proven to be effective for both small and large businesses.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
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How To
How do you develop a content marketing strategy?
First, you need to understand what type of content you are going to create for clients. Once you have established this, it is time for content creation. This could involve creating an editorial schedule and planning where these pieces are going to come from. Content should always have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you have determined the content you want and who you are targeting, you need to know who they are. So who are they interested in, and why would they care about whatever you're offering them?
Next comes the task of identifying your target audience and finding ways to communicate. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. Again, this goes back to determine why you're writing the content. What problem does it solve? How helpful is it? Will it make their life easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. Do you want to share information about your industry? On current events? On specific products and services? This question will determine your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
You want to ensure that every piece of content you create serves its purpose. You don't wish to waste anyone's energy or time, so ensure quality in all your content.
Remember that great content marketing strategies have many moving parts.