The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, content produced by humans
AI is an emerging frontier in content marketing for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby, for example can detect spam emails. Financial reports and product descriptions are two other examples of AI-assisted material. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
Let's see some examples if you aren't sure what user generated content (UGC). Brands such as Anthropologe use UGC brilliantly. They use UGC to combine professionally styled images of products with photographs taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. By blending the two, they create a seamless shopping experience for their customers.
High quality, longform content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
What is the future of content market? This new form of content provides consumers with a quick snippet of information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. Brands can use these snippets to tell a story. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Amazon and Netflix both make personalization a standard feature on their websites. Only 33% of marketers do it correctly. The best companies use personal data to create customized content. This can include browsing history, preferences, and even behaviour. This way, you can tailor the content for each visitor and maximize its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
Which Content Marketing Platform is Best?
There are many options available today. Each one has its advantages and disadvantages. Here are some top choices:
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WordPress - Simple to setup and manage. An amazing community of users.
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Wix – It's easier than WordPress to setup and maintain. It doesn't require any technical knowledge.
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Squarespace - The best option for people who have a website.
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Blogger – Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot – Email marketing software.
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MailChimp: Email marketing software.
How can I improve my content marketing strategy?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. This information will allow you to tailor your content to their needs. The second is to develop a voice and style unique enough to distinguish yourself from your competition. Third, you must figure out how to efficiently distribute your content.
What Content Marketing Strategy is right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Is it necessary for my business to communicate a specific message? Is it better to communicate with a broad audience?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Do I want to reach people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Why Create A Content Marketing Plan? Why Not Now?
Content marketing can seem overwhelming at first. The truth is that you don't need all of the tasks at once. Start small.
Take one step at a time. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, concentrate on one thing at time until mastery.
Start small. Don't stress about perfecting every aspect your content marketing plan. You should focus on one part of content-marketing at a time. You'll find yourself more comfortable and will naturally increase your efforts.
Don't forget to build on your past successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, create an event and invite bloggers to attend.
It doesn't matter if you haven't created content before. Start with something simple. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. No matter what, you should measure its success.