This Facebook case study examines how a brand used dynamic advertising to retarget customers, and carousel ads that showed different parts of a product. We also explore how the Rock and Roll Hall of Fame tapped into the power of Facebook Messenger to connect with fans. These examples show just a handful of the many ways Facebook is being used by brands.
Jabong created dynamic ads that retarget customers
Facebook has enabled businesses to create dynamic ad to retarget their customers via the platform, outside of remarketing. This is particularly beneficial for retailers who have multiple products to market. Dynamic ads are able to display dozens of products, unlike carousel ads that only show 10 images. However, dynamic ads can be used to promote more than ten products.
Dynamic Product Ads are designed to show relevant products to website visitors that haven't yet completed a purchase. This will make it easy to convert website visitors into buyers. These ads can display related products, blog posts, product reviews, and other information. These ads can also inform visitors about the advantages of doing business with the company.
Facebook dynamic advertisements offer highly customized ways to target customers or website visitors. They can also run automatically, which improves both your CPA (cost per acquisition) and your KPIs. You can also optimize your ad campaigns with Facebook dynamic product ads by integrating your original marketing campaigns.
Tata Housing launched a new concept of online home buying in India
Tata Housing, a real estate company in India, has pioneered online home-buying. The company has teamed with Google for their "The Great Online Shopping Festival" to create new ways to buy homes. The company's Facebook social selling campaign, called "Goa Paradise", offers prospective home buyers the chance to purchase homes in some of Goa’s most desirable locations. This campaign has been extended to Chennai.
The campaign was launched with a goal to make home buying more accessible for all consumers, regardless of income level. The campaign aims to make home buying as easy and stress-free for all consumers. It is currently available in 15 cities and will continue until November 2021. This campaign has attracted over 2000 channel partners around the globe. The campaign offers large living spaces and high-end amenities for a low price. The campaign is running during the festive season and is ideal for homebuyers looking for an affordable house.
Facebook has more Indian users than ever before. Through its social media presence, the company has been able to offer a four-day window of opportunity for homebuyers to book their dream home. Tata Housing was able reach consumers through a variety of touchpoints including through Facebook, videos, and special Facebook campaigns.
Pandora used carousel ads to show off different elements of a product
Carousel ads show the different components of a product in a compelling way. The ads can be engaging because they combine multiple images with detailed text to highlight a product. Facebook allows you to display carousels ads in many formats. They can be displayed in the Desktop News Feed (Mobile Marketplace), Instagram, or mobile newsfeed.
Facebook carousel ads are very effective, especially if you want different parts of a product to be highlighted. Pandora used Facebook carousel ads, for example to promote different parts of their product. The brand focused its ads in Germany on women and used retargeting later to target women who interacted directly with the carousel ads. This tactic enabled them to increase their conversion rate by 35%. In April 2017, they had 10,000 leads generated and their sample distribution cost was almost doubled.
Facebook carousel ads can contain up to 10 cards. Each card displays different elements about a product. This guide directs users to different pages. These ads can also have multiple CTAs. This can be a great way to lead people to different conversion routes.
Rock & Roll Hall of Fame used Facebook Messenger in order to reach their audiences
HubSpot customers the Rock & Roll Hall of Fame wanted to increase brand awareness and ticket sales via Facebook Messenger. The museum had previously relied on traditional customer outreach tactics and wanted to try something new. The museum's social media team noticed that many of its visitors used Facebook Messenger to communicate, so they decided to make direct contact with them.
A podcast was also launched by The Hall, which gives unfiltered access to its most famous Induction speeches. It also featured rock icons. Stevie Nicks and Miley Cyrus are among the podcast's guests. The Rock Hall also published playlists of the most #WomenWhoRock hits.
As part of the initiative, the Hall also added a new program, "Mary Wilson of The Supremes," featuring content from the legendary singer and Chief Curator of The Rock Hall. This program includes special archive content as well as commentary from Rock Hall educators.
FAQ
What's the main purpose of content marketing
Content marketing seeks to provide customers with relevant and valuable information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Your audience should be able to see the value you are providing.
What is the difference between content marketing and content creation?
Content marketing is the belief that all great brands share the same message. They deliver valuable information that people desire and need.
Content marketers understand how to create the best content for each channel at various times.
They also understand how to develop an effective strategy around promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the essential skill set to become a content marketer.
How do you create compelling content?
The best way to create great content is to write about something that interests you. Finding topics that interest you is the best way to write well. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself can be difficult, but writing for others is a lot easier.
What is Content Strategist?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how social media platforms can be integrated into campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
What is a content marketing plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy - What are you looking to achieve?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What content types will you create?
These are the four essential components of a CMP that is effective:
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy - Develop a clear vision of where you're going. Next, break it down into smaller parts.
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Execution - Set realistic expectations around when you expect to see results from your efforts.