You must be able to determine the success of your content marketing campaigns for B2B. For help, refer to the CMI podcast or the online magazine of GE. HubSpot and WeWork also have blogs. Both companies publish interesting content on a regular basis. In both cases, you can see how their content generates leads.
GE's online magazine
The GE online magazine is a great example of B2B content marketing, which serves a practical purpose for its audience. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. It has become a trusted resource for technology enthusiasts around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content and products are as diverse as their content. Its scientists and engineers create engaging content for the common public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. It's not an obvious example of B2B content marketing, but it certainly works. It's easy to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. These interviews with CMI founder Joe Pulizzi and industry experts provide valuable insights into what works and what doesn't. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research has shown that companies of any size can benefit from successful B2B marketing. Marketing professionals of all sizes report success with content marketing. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
Blog by WeWork
WeWork's blog could be of interest to B2B content marketers. Although you might mistakenly think that the blog is consumer-focused, it's actually targeted at entrepreneurs who are reinventing the world. Content marketers will have to face the topic as the gig economy grows in popularity. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. You want to provide value content for your target audience. If the content is useful to the reader, they are more likely to share it with their networks. It's also fun to read. Here are some tips about using a website for content marketing.
HubSpot blog
The HubSpot blog is the tactical Wikipedia for digital marketers. This blog has everything you need to know about content marketing, including checklists and ebooks. HubSpot posts are updated regularly, in fact. Here are some popular posts. These are tips to optimize your blog's effectiveness. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
HubSpot blogs created for B2B businesses are carefully curated. They also include several soft CTAs. Some articles have links to product pages. HubSpot has templates as its primary lead magnets. HubSpot posts often include a soft CTA. The original date of the post and whether or not it has been updated recently are displayed along with three or six related articles. It is difficult to discern if these articles were manually curated.
FAQ
What is strategic marketing?
Content marketing is the art of creating content that people can share across different channels. It is all about giving people what you want. This understanding is the key to success in business.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
It is important to understand what people care about, and to listen to their thoughts. Then, create high-quality content to answer their questions and solve their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
How can content marketing be measured for success?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is a great tool for measuring traffic. This tool can show you where your targeted traffic originates and what pages they visit the most often.
It also tells you how long each visitor stays on your site before leaving.
You can use this information to improve the content you create to grab people's attention, and keep them interested for longer periods of time.
These questions can also help you determine the success of your content marketing efforts.
Is my email newsletter providing any value to my subscribers? What proportion of my mailing list has become paying members? How many people have clicked on my landing page to convert? Are click-throughs more successful than other types of conversions?
These are important metrics to monitor and track over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
Start now if you don't already. It could mean the difference between being seen and unseen in your industry!
How to Use Blogs to Generate Leads in Your Business
Leading B2B companies know how important online leads are for their success. Many businesses fail to convert website traffic into qualified leads, despite the fact that they know this. If this happens to you, there are five possible causes.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is a great way for new customers to be attracted. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
Optimize your blog to ensure it is profitable. This improves the likelihood that visitors will find your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
Keyword Toolbox is an excellent tool to find keywords. You can then add the keywords to your page title or meta description, as well as to your body text.
CTAs are also important to include on your blog. CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.
These actions increase sales and give you insight as to what types of information users are most interested.
For help in starting a blog, see our guide on How to Start A Successful Blog.
Reason 2: Your brain doesn't know what to write about. Once you start writing, you will find that the ideas come quickly, but then they stop!
It takes time and effort to establish yourself as an authority in your niche. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Writers should answer the question: "Why should we hire you?" Focus on solving problems when writing.
This will allow you to stand out from other businesses trying to sell your products.
Your blog should not only help your prospects but also be of benefit to them. Your expertise can be used to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
You can include links to resources so that your viewers can find out more. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!
It takes time to build a successful business. It takes time and trust to build relationships with your target customers.
You don't necessarily have to spend hours crafting content if your goal is to meet potential clients. Instead, try posting ads on social media sites like Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
After you set up your ad, follow through by sending a message to your potential customers once you receive a click-through.
Remember that you don't have to pay for every person visiting your site. Accessible traffic can generate more sales than those who pay.
A contest could be held for subscribers who sign up by email. You could even offer gifts for people who sign up to your mailing lists.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!
Prioritize your work above your business. For example, if you are too busy running your business to advertise it, then you won't be able to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
You can start by getting organized. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
Once you start, you will notice how much easier it is to manage everything else.
Content marketing requires a large budget.
It all depends on the size and stage of your business. Small businesses often start with no dedicated resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
Why do you need a content marketing strategy?
Content marketing is more than just creating quality content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is exactly the purpose of Content Marketing Strategy. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It can also increase conversion rates which will help you increase your profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
Which content marketing agencies are the most effective?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
Don't assume every agency can provide the skills that you require. Certain companies are experts in particular niches such as eCommerce. Some companies specialize in specific industries like law firms.
Ask them where they specialize and find the agency that suits you best.
What common mistakes people make when starting a content marketing program?
The most important thing you need to do for any content marketing strategy is have a plan. A solid plan will save you time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content strategy can help you focus, set goals and give direction. It also helps keep everything on track as you move from phase to phase. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will give you an idea of which posts will lead to traffic to the site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If you're planning on launching a new website tomorrow, it makes sense to write some content today. You might want to wait until your data is more complete if you've been working hard on a content strategy for six months before you publish new material.
It takes time and effort to create great content. Don't rush yourself or underestimate this step.
Consider yourself a business person who is interested in content marketing. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Infographic Design Tips for Content Marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. You should use infographics to spread the message about content marketing.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
Look online for inspiration to create your own infographics. A picture of a food Pyramid could be used to show how many calories each food has. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This helps people who aren't familiar with the concept learn about it. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. You can use hashtags to allow others to follow your conversations about specific topics.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This means you can easily convey more information with less space.
Your infographic should be easy to read for some viewers. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. Also, make sure that all your text is legible.
Here are some additional tips :
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Choose an Infographic Design Template. There are many free templates online. Canva, Piktochart and Google Slides are the most used templates.
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Create your Infographic. Use the template below to create your infographic. You can use any type of media that is appropriate for your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add Images. Add images to an infographic. These images can be charts, graphs, icons, or pictures. Make sure the picture is relevant to your topic before you add it.
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Make it interactive. Interactive elements like buttons, maps and links can be added to your website. This will make it easier for your audience to interact with you.
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Share. Share your infographic when you are done.
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Measure. How well did your infographic perform? Are people clicking through to your website or not? Did they signup for your mailing list? What was their reaction?
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Improve. Are there ways you could improve your infographic? Is there anything you could do better?
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Repeat. Repeat.