Many tools are available for managers and business owners who want to increase their content marketing efforts. These tools include ActiveCampaign (MailChimp), Pixlee (Buzzsumo), and Pixlee (Pixlee). However, it is essential to choose the right tools for your success. Having the wrong tool will waste time, money, and resources.
Buzzsumo
Buzzsumo is an innovative content marketing tool that allows marketers to identify the top topics, platforms, influencers, and other relevant information for their campaigns. It also provides content performance metrics. The site is useful for identifying trends, tracking competitors' content, and benchmarking your own performance.
Buzzsumo's keyword tool is one of the most useful tools in the content marketing arsenal. This tool identifies the most common questions related to a topic.
Buzzsumo's Content Analyzer is another tool that can show you the most popular content on social media. You can find the best platforms and hashtags for promoting your content by looking at how many people have shared it.
ActiveCampaign
For any business that wants to streamline their marketing process, ActiveCampaign has the right tools. These tools can help you reach your customers, engage them and turn them into loyal fans.
ActiveCampaign allows you to check if your email has been read. You will also be able to see how long it took for the task to be completed. And if you send a personalized email, the recipient will be more likely to open and read it.
ActiveCampaign can also be used to segment your audience. You can target people by industry or location. This allows you tailor your email messages to suit each individual. It can also help you with your social media campaigns.
HubSpot
HubSpot can be used as a CRM, content marketing platform, or sales platform. HubSpot has over 128,000 customers and is trusted by many businesses. The service is easy to use and provides everything a scaling company needs in one place.
It combines CRM and content management with messaging and analytics. This single-stop solution allows for you to manage all customer interactions, track campaign results, and measure them.
HubSpot's search tools allow you to optimize your website and build your authority as a search engine. These tools offer detailed reports, keyword research, recommendations, and suggestions to improve your content's effectiveness. You can integrate them with other content management systems to make it easier to create high-quality content.
MailChimp
MailChimp is an all-in-one marketing platform that allows you to send targeted campaigns, track campaign performance and build a customer relationship. This can help you expand your business and get new customers.
You can create emails, ads, landing pages and other digital media to promote your business. To get more in-depth reports, you can also integrate your Google Analytics accounts. The Creative Assistant assists you in visual aspects of your content strategy.
MailChimp provides a reliable, cost-effective and user-friendly marketing platform. It has been awarded numerous industry awards and consistently ranked among the top 10 software companies by PCMag.
Sparktoro
If you are a content marketer looking for an audience intelligence tool, SparkToro may be right for you. SparkToro offers unique insights and features that will help you reach your audience in new ways.
SparkToro’s Audience Intelligence feature provides an overview of the most important publications, podcasts or social accounts. It also highlights key topics for discussion and advertising opportunities. Marketers can use the data analysis to improve their outreach and ad strategy.
Profile Search gives you a targeted view into an individual's social network profile. It gives you an overview of the websites they visit, how often they post, and how active they are. It also gives you a map of their followers.
Pixlee
Pixlee tools to content marketing enable brands connect with their clients and engage them through social, online shopping and more. The company's platform allows marketers to curate, publish, and measure social content, including ratings and reviews. Founded in 2011, Pixlee has over 1,000 clients from a variety of industries, including food & beverage, CPG, travel, fitness, and consumer electronics.
In addition to ratings and reviews, Pixlee tools for content marketing include community Q&A, site reviews, hashtags, and more. Pixlee offers a suite of customer feedback tools that includes spam filtering and brand protection as well as performance tracking. Pixlee's platform is focused on influencers and not the other options. Pixlee’s content-first model ensures that brands are editorially involved in the public discussion.
Bigstock
A few content marketing tools can be helpful to content marketers. These tools can optimize your content and help you identify search engine optimization opportunities. They can help improve your customer experience, analyze and profile your target market, as well as your ability to track your customers. Additionally, there are content marketing tools that will help you identify issues with your website’s performance.
Skyword, a content management platform and automation tool, is one example of such a tool. This tool makes it easy to speed up content creation, assign topic topics, and check your articles for brand and search optimization standards. The Skyword platform also gives you access to a community of freelance professionals who are ready to help you with your content.
FAQ
How much should content marketing cost?
That depends on how many leads you want to generate. Depending on the industry, the average cost of a lead is $5-10. As an example, 20 dollars per lead was the cost of our first business. Today, we spend an average of $6-7 per lead.
What is it worth to hire a content strategist for your company?
A lot of agencies and freelancers can offer content creation services for reasonable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
What is the purpose of a content strategist for your business?
Content strategists can help you understand what people search for on the internet. They will ensure that your site is optimized to search engines so you can rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
How long should I expect my content marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals determine the length of your content marketing campaign. For small-scale businesses, you may only need to focus on one channel. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What is Content Marketing?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP usually breaks down into three major areas:
-
Your overall strategy. What do you want?
-
Your content strategy. How will you find the right people for writing, curating, and distributing your content.
-
The tactics you'll use to execute your strategy - Which channels will you use to share your content? What type of content will your produce?
These four components make up an effective CMP:
-
Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
-
Audience Research - Understand your ideal customers so you know exactly where to look for them.
-
Strategy - Have a clear vision about where you want to go. Then break it down into smaller pieces.
-
Execution is key - Have realistic expectations about the time you can expect to see tangible results.