Measurement of success in content marketing is crucial. With 98% of marketers using it, written content is the most common form of online advertising. Email and organic social are the next and third most common forms of content-marketing, respectively. Content marketing requires a strategy and successful measurement of results is a key element of any strategy. Here are some content marketing stats you need to be aware of:
Images get 94% better views than blog posts
Buffer, a social networking scheduling service, discovered that top-ranking blogs used an average of one photo per 350 words. This is great news for anyone who wants to increase their audience's engagement, and keep them on their site longer. Images are a great tool to connect paragraphs and clarify ideas. Images also underline tone and encourage reader interaction.
Images can increase your views by up to ninety-four per cent. Research shows that images get 94% more views per post than posts without them. Images can increase traffic and make your content more digestible for readers. Images should reflect your brand identity. You can include multiple images in a single post.
Blog posts that contain long-form content are more likely to be shared on social media
Longer content is more likely than shorter posts to get social shares. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. According to BuzzSumo, longer content is more likely engage readers. Google ranks longer content higher because it tends to get more inbound linking, which is still an important factor.
A great way to increase the social shares of blog posts with long form content is to link to it in your existing content. It's a smart idea to go through older content to see if there are any opportunities to link it to the newer material. The content that performed well can help your new content gain traction. Here are some ways to promote long-form material.
Videos on blogs get more social sharing
Including video in your blog posts can be one of the best ways to increase engagement and drive traffic. It can help you ignite your marketing campaigns. Your blog can also include video content to increase traffic and social share. Read on for some ways to get your videos incorporated into your blog posts. These five blog posts feature video. The social shareability of your blog can be increased by embedding a video.
Engaging videos will improve your chances of being featured in Facebook's News Feed. Facebook's algorithm assigns a relevancy score to every story, so stories that are relevant to your audience will appear at the top of the News Feed. To increase views of your videos, include a call to action at the end. This is your "virtual handshake", which you exchange with your viewers. It's a great way for your video to be noticed by using a simple phrase like "to read more, click here".
FAQ
What is the ROI of a Content Marketing Strategy for me?
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy is designed to generate leads and sales.
It can also provide valuable insight into your company. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell ya, Content Marketing Strategy can make you a lot of money.
It's possible to double your overall revenues.
How long should my content advertising campaign last?
It varies based on the type of service or product offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you're selling clothing, you might design one look for fall and another for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals determine the length of your content marketing campaign. Small-scale businesses may only require one channel. Larger companies may need to use multiple channels to reach their target audience.
Is Content Marketing Strategy right to me?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
These are just a few questions that you can ask yourself to help get you started.
Do my company need to communicate a particular message? Or am I looking to create content that resonates across a range of audiences?
Do you want to concentrate on generating leads?
What product am I trying to promote?
Are you interested in connecting with people outside my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
How can I improve my content marketing strategy?
Content marketing strategies can be improved by focusing more on the audience, content and distribution. To begin, you must understand your ideal client and where they spend their time online. You can then tailor your content for them once you have this information. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you will need to know how to properly distribute your content.
Is content marketing expensive?
It all depends on the size and stage of your business. Many small businesses start out without dedicated resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.
A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.
What is the difference of content marketing and content production?
Content marketing is the idea that all great brands have the same message. They provide valuable information that people need and want.
Content marketers are skilled at creating the right content for every channel and time.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
Also, they are strategic about what they do and why they do it.
This is the core skill required to be successful as a content marketer.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
The Best Way To Send A Press Release
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line standsout. Your headline might not be enough to grab attention.
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Be concise. Do not go on and on about the press release. Keep things short and sweet.
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Use plain English to write your email. You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
When writing your press release, keep these tips in mind:
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Avoid using unnecessary words such as "we", "our," or "I"
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Before writing your press release, think about your audience. What are they interested in? What can you do to connect with them?
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Include URLs in your email.
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First, ask permission. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. You should not send multiple copies of your news release.
Once you've written your press release, it's time to start distributing it. The next step is to find the right channels to get your message out. Here are five top options:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These could be magazines, trade journals or blogs, as well as local newspapers.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Some offer a percentage for every article that is sold.
Experts recommend that you submit your press releases online.
Internet Channels
Online channels are one of the best ways to reach potential readers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News is a news site that has been around since 1996. It provides news feeds from all major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS users can also search for keywords through its network. This is helpful when searching for a particular topic.
AOL News offers similar services to Yahoo! Google News, and AOL News. Although it isn't as well-known than the two giants, AOL offers a great service at a fair price.
Some publications also allow you to post your own press releases. Most publications charge a monthly subscription fee. However, many sites offer free access to press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It has over 1 million registered members. You can search through thousands of press releases that have been posted by businesses all over the globe.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire is another great resource for finding press releases. They claim to possess the largest database of press releases.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Many small businesses don't realize how powerful they can be with print media.
Print ads can be used to promote the latest products of your business, such as clothing or books. Advertising in magazines and newspapers is also possible.
If you are looking for something different, look into the "free" section in your local paper. There are often classifieds advertising jobs available.
Try contacting local television stations or radio stations. They might accept press releases as a part of their regular programming.
No Dead
It seems like everyone is talking about mobile apps these days. Did you know that press releases still exist? They are now more important than ever.
People today expect immediate results. It is important to ensure that your message reaches the right person if you wish to get noticed. It means that you must use every channel available to get your message across.
That doesn't necessarily mean throwing money at Facebook ads. Instead, look outside the box to find creative ways to connect with customers.
Bottom line: Word of mouth is the best way for your business to grow. Customers will spread the word about your business to their family and friends. Make sure that they know about it!