As a content marketer, you know how much effort goes into creating high-quality content. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. Once your content is published, you can continue to use it. By repurposing and reusing your content you can maximize your return on investment.
Here are 12 the benefits of repurposing and why it is particularly beneficial for content marketing:
Boost SEO
By repurposing old content, you are able to create new posts or pages that are optimized using different keywords. This helps your website rank higher in search engines.
Increase engagement
Repurposing your content can help you increase engagement, since people are more likely to interact with a format that they prefer, like a video or an infographic.
Save money
You can also save money by repurposing existing content.
Build authority
You can establish yourself as a leader in your field by repurposing your content and sharing it across multiple platforms.
Increase website traffic
You can use repurposing to increase your website traffic. Create new pages or articles that have links back on your site.
Build relationships
Repurposing content can help you build relationships with other content creators by sharing and promoting their content.
Measure performance
Repurposing content allows you to measure the performance of your content across different formats and platforms, giving you insights into what works and what doesn't.
Lead generation
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
Build trust
Repurposing content can help you build trust with your audience by presenting consistent messaging across multiple platforms.
Reach a new audience
Repurposing allows you to reach an entirely new audience, while maintaining the same message. This increases the chances that the content will be seen and shared.
Increase the lifespan of content
By sharing your content on new platforms or in different formats, you can extend the lifespan of it.
Branding your company
Repurposing material allows you to refine and target your message to different audience segments.
In conclusion, repurposing content can benefit content marketers, from saving time and money to building authority and generating leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Repurposing content is not just about copying-pasting your existing content into another format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
Frequently Asked Question
How often should I repurpose my content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I reuse a piece of content that's already been repurposed previously?
You can repurpose your content, as long as the content is relevant and engaging to your audience. Update the content when necessary and avoid duplicate content on different platforms or formats.
How can I tell which platforms and formats to repurpose content for?
Consider your audience and their preferred formats and platforms for consuming content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How can I avoid the duplicate content penalty when repurposing my content?
It is important to ensure that the content is updated and customized for the new format and platform.
How can I measure the effectiveness of my repurposed material?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
How many hours per semaine should I dedicate to content marketing
It all depends on your circumstances. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
How do I create engaging content?
The best way to create great content is to write about something that interests you. You must find topics that you are passionate about if you want to succeed at writing. This involves understanding your personality and sharing that knowledge with others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
How can I measure success with content marketing?
There are many ways you can measure the success of your content marketing strategies.
Google Analytics is one of the best measurement tools. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also tells you how long each visitor stays on your site before leaving.
This information can be used to improve your content and to keep people engaged for longer periods.
The following questions will help you to measure the success and failure of your content marketing efforts:
Is my email newsletter providing any value to my subscribers? What percentage of my mailing list have purchased paid memberships? How many people have clicked through my landing page? Does clicking through result in higher conversion rates?
These are all important metrics to track and monitor over time.
A great way of measuring content marketing success is to examine the number people share your content via social networks.
If you're not doing that already, consider starting now. This could make the difference between being noticed and not being seen in your industry.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How do you get started in content market?
Organizations can use content marketing to reach potential customers or generate leads online. By providing useful information about products and services, it helps you to connect with potential clients.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
You can start by creating a blog. Blogs can be used to create new content regularly and are very user-friendly.
This allows people to come back often to read what you have written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube also allows you to make videos. These videos can help educate viewers about your business.
Finally, you can create infographics using tools like Canva. Infographics represent data visually. They can be used to explain complex concepts and make it easier to absorb information.
More readers will be attracted to your blog if they are more consistent and frequent.