If you're looking for a way to improve your social media marketing strategy, listen to social media marketing podcasts. Many podcasts feature experts who share their expertise with listeners. Podcasts in social media marketing are an excellent way to learn about the latest trends. Here are four of the best. Listen to a couple to get the most out of each one. Here are some tips if you don't know which one to choose.
Neal Schaffer
Social media experts and gurus are often featured on the same show. Neal Schaffer, a specialist in digital sales transformation, founded the social media consulting firm PDCA Social. Additionally, he serves as a fractional CMO in several companies. He also lectures at Rutgers Business School's Irish Management Institute. Schaffer is the author of four books including The Age of Influence and has been a speaker at international conferences. This podcast covers all aspects of social media marketing including video content and influencer marketing.
Michael Stelzner
If you're a fan of the latest marketing trends, you should consider subscribing to Michael Stelzner's social media management podcast. This podcast features interviews of top social media marketing professionals and tips for how to implement them. It features topics ranging from Instagram to TikTok, and even discusses how to stay motivated as a content creator. If you are looking for a marketing professional, it is worth checking out.
Pat Flynn
"The Baby Effect" Pat Flynn is the founder of the online coaching program for business owners. He shares a true-life story about what he learned working in a large corporation. He worked on a project for 44 hours and got a $50k return on his time. It's amazing that a person could learn so much from a simple Lego delorian. In addition to sharing his personal experiences, Pat Flynn offers social media tips and strategies.
Reid Hoffman
This social media marketing podcast from LinkedIn co-founder and founder of Twitter, Andrea Ross, has just celebrated its 500th episode. While the topics are not directly social media, listening to her insights can help your campaign stay on track. Recent episodes discussed copywriting and personal branding. It's an excellent way to stay up-to-date with the latest trends. You should subscribe to the podcast if social media is a passion. It will keep you up-to-date with new ideas and trends.
John Jantsch
John Jantsch's podcast can be listened to if you are interested social media marketing. He is considered one of America's most respected marketing professionals. In fact, he has three best-selling books on the subject. His easygoing style and low-key approach make him a great resource for business owners. He launched his podcast on social media in 2009 and it has been extremely popular. Industry experts David Meerman Scott as well as Michael Gerber have joined him to discuss the latest trends of digital marketing.
Jon Loomer
This is the place to go if you want to find out more about Facebook advertising. Jon Loomer is a podcast that should be heard by every marketer, especially those looking to grow their Facebook page traffic. This podcast features the most recent in Facebook advertising strategy and features episodes that discuss the most recent updates to the social network platform such as iOS 14.
FAQ
What does it mean to be a Content Strategist
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers that tell stories about brands to help people make decisions and then take action.
Content strategists are skilled at creating strategies that will engage customers and prospects. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also know how to integrate social networks into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Which content marketing agencies are the most effective?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize in specific niches, such as eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
How much does it cost to hire a content strategist?
There are many agencies and freelancers that can provide content creation services at affordable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
How does Content Marketing work?
When someone visits your site, they're looking for something specific. They will be happy if they find what you need. If they don't, they'll move on to the next provider. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content can be used across all platforms (social media and email). It will be available to everyone at all times.
Why do I need to have a Content Marketing Strategy. Why should I not only send out emails, but also post social media updates.
Two reasons to ignore Content Marketing Strategy are:
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are wrong.
Email marketing and social media posts are great ways to connect with prospects and customers. However, they aren't enough by themselves.
Your goals can't be achieved by an email campaign. You need to integrate it with a larger strategy. You can't rely on social media to help you reach your goals. They should be part a bigger plan.
This is where your Content Marketing Strategy comes in. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
A strategy can make all the difference.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
The Best Way To Send A Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line standsout. Your headline might not be enough to grab attention.
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Be concise. Don't ramble on and on about your press release. Keep things brief and sweet.
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Your email should be written in plain English You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can make people more interested in what your saying.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before you write your media release, think about the audience. What is their passion? How can you connect with them?
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Always include URLs in emails
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Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Send out only one copy of your Press Release.
Once you've written your press release, it's time to start distributing it. Next, you need to identify the right channels for your message to reach them. Here are five popular options:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications, for example, offer subscriptions free of charge for every published story. Others give away a percentage of each article's revenue.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online Channels
Online channels are a great way to reach potential readers. There are also opportunities to publish press releases on websites like Google News, Yahoo! News, Bing News, and AOL.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS allows users to search keywords on its network of websites. This is useful when searching for a particular topic.
AOL News provides similar services to Yahoo! and Google News. AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
You can also post press releases to some publications. Most require a monthly payment. However, many websites provide press releases at no cost.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web was created in 1997. It has more than 1,000,000 registered members. Access to thousands of press releases, posted by businesses across the globe, is available to users.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire, another great resource for finding news releases, is also available. Their database is reputed to be the largest in terms of press releases.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
Print Media
If you want to reach more people than just online journalists, print media may be the best option. Many small businesses don’t realize the power of print media.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in magazines or newspapers.
If you're looking for something a little different, check out your local newspaper's "free" section. There are often classifieds advertising jobs available.
Contact local television stations and radio stations. They might accept press releases as a part of their regular programming.
Press Releases Are Not Dead
Mobile apps seem to be the topic of conversation these days. Did you also know that press release are still relevant? Press releases are more important than ever.
People expect immediate results in today's world. Your message must be delivered to the right people if you want your message to be heard. That means using every channel possible to do so.
That doesn't necessarily mean throwing money at Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell others about your company. So, why not make sure they hear about it first?