The future of content marketing is not set yet, but several technological advances have paved the way. Some of the emerging trends are voice search, video, voice-search, AI-assisted humans-produced content and Influencer marketing. Continue reading to find out more about the future content marketing. Below, we have listed the key trends. These top trends will influence content marketing in 2018.
Video is the future for content marketing
For a variety reasons, video is becoming more popular. It is more persuasive than text and appeals to the savvy consumer. Video content is easier to follow because of the visuals and commentary that accompany it. Moreover, videos help reduce the number of customer support calls. The company can cut down on support calls by creating simple how-to videos. Here are some ways to make great videos.
Make content that appeals to multiple audiences. Video is extremely customizable. This means you can make hundreds of customized variations of one video. It is important that content be created for a variety audience. Before you start marketing, it's important that you test different monetization models. You might consider creating short videos as well as a series of longer videos to suit each audience. Your audience may have different story paths, which will help you target them more effectively.
AI-assisted human content production is the future for content marketing
As artificial intelligence (AI) continues to improve, it has become possible to automate a variety of tasks. AI-assisted programming can take the burden off content marketing professionals by automating repetitive tasks. This allows them to be more creative and productive. AI can be used for research, translation, editing, reporting, and more. As more businesses become content-focused, AI-assisted human-produced content will become a valuable addition to the content marketing mix.
Content marketers already have a lot to do. AI could help by automating certain tasks. While AI is far more efficient than humans, it does not mean the human resource will be redundant. AI will offer a fresh perspective on content marketing. This will allow marketers to expand their reach and give consumers new experiences. These are five ways AI-assisted content production will revolutionize the industry.
Voice search is the future content marketing
The rise of voice search has cemented itself in our digital society, with products like the Amazon Echo and Google Home making it more convenient than ever to access content. But what does that mean for content-marketing? Some suggest it should change completely. Its benefits can be summarized in three words: Voice enabled content. This technology's positive impact on content marketing is crucial.
As it stands, the majority of voice-search results can be generated from text. These snippets are crucial for connecting with your audience. Also, these long tail queries will not return the exact keyword within the title tag. Long-form content is able to answer multiple questions at one time. These pages can be converted easily into a high quality blog post by creating an FAQ.
Content marketing is changing with the help of influencers
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. These individuals are respected and will not be ignored by brand executives. Brands must remember that these people will not sacrifice their audience to make more revenue. Brands need to learn how to deal effectively with influencers if they want success.
An influencer is someone who can influence your target audience through a wide variety of messages or offers. Influencers can tell a brand’s story from the perspective and experience of the people they serve. Influencers can provide social proof that a brand's products are selling. It is possible to use the influencers for promotions codes, affiliate marketing, and live shopping events. They can be a powerful way to increase sales and reach customers.
FAQ
What's the difference among content creation and marketing?
Content marketing is a way to ensure that every brand has the same message. They deliver valuable information that people desire and need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also know how to implement a successful strategy in promotion and distribution.
They think strategically about their actions and the reasons they do them.
This is the essential skill set to become a content marketer.
What are the seven steps of content marketing
The seven-step process to content marketing is:
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Identify the problem
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Discover what's working today
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Find new ideas
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Use them to create strategies
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Try them
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You can measure the results
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Repeat the cycle until you find something that works.
This approach is proven to work for all businesses, large or small.
How do you make good content?
A good piece of content should be informative, helpful, and easy to share. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Visuals are also important in order to make your content easily shareable across media.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one powerful tool in Content Marketing. Video Marketing allows you to connect with your audience and create trust. But how can we transform boring into something amazing? Let's explore some simple ways to do this!
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Tell a story. Storytelling is the core of any communication. Video marketing can't function without storytelling. Telling stories is only possible if you are open to telling them. Is it entertaining? Educational? Inspiring? You can find inspiring stories on social media through videos and photos. Take inspiration from these stories and make your own.
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Use images. Images communicate emotions quicker than words. Images allow us to feel empathy and connect with others. Don't forget images! You have two options: add images to your slideshows and embed them in your blog posts.
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It should be easy to share. You want viewers to spread the word. Make it easy. Include sharing buttons in your videos. Add social icons to your slideshows. If you have a YouTube channel, add "Share" boxes.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it short. People love watching short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to your audience. Ask them about what works for them and what doesn’t. Get the answers and improve your content.
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You should create a plan. Now that you have made your first video, think of how you could create more. Can you create a series? Perhaps you could create a playlist of the most popular videos.
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Test, test, test. You don't want to release a clip and then find that nobody is watching it. Be sure to test your video on your audience before you publish it. Check out the reactions. You can then make changes based off those results.
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Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you know what works, you'll be able to create great videos time after time.
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Measuring results. It is crucial to measure success with your videos. How did they perform What are the preferences of certain audiences? These questions will help to refine your strategy.
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If necessary, make adjustments. After your video campaign is launched, don't forget to learn. Learn from your mistakes, and make adjustments as needed. Marketers who are the best always seek out ways to improve.
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Enjoy it. Although video marketing isn’t difficult, it can take patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.