As a marketer of content, you understand how much work goes into creating content that is high quality. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. However, you don't have to stop once your content is published. By repurposing existing content, you will get more mileage from your efforts.
These 10 are benefits of repurposing the content that are particularly useful to content marketers.
By repurposing content, you can build your brand and reinforce your core messages across multiple platforms.
- Increase in social shares
Repurposing content can lead to increased social shares, as people may be more likely to share content presented in a preferred format.
- Reduce energy consumption
Repurposing can help you save energy because you don't have to create new content. Instead, you focus on promoting your existing content.
- Generate buzz
Repurposing existing content will help you create buzz for your brand. You can do this by presenting the message in a new and exciting way.
- Branding your company
You can refine your message and target it at different audiences by repurposing your content.
- Build trust
Repurposing content can help you build trust with your audience by presenting consistent messaging across multiple platforms.
- Build relationships
Repurposing content can help you build relationships with other content creators by sharing and promoting their content.
- Reach a new audience
Repurposing existing content will allow you to reach new audiences with the same message. It will also increase the chances that your content is seen and shared.
- Improve content performance
Repurposing existing content will help improve its performance. It can be improved by updating it and making it more pertinent to your audience.
- Extend lifespan of content
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
Repurposing your content is a great way to save time and money, build authority, and generate leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. You can also experiment with new formats and platforms. This will help you find ways to engage and impress your audience.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Question
How often do I need to repurpose my content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. It is best to repurpose evergreen or successful content, as it will work better in different formats.
Can I repurpose content that has already been repurposed?
Yes, you can continue to repurpose content as long as it remains relevant and engaging for your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
How do I know which formats or platforms to repurpose my content for?
Consider who your audience is and what they like to consume their content in. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How do I avoid duplicate content penalties when repurposing content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How can I measure the effectiveness of my repurposed material?
To determine the success of repurposed material, track metrics like website traffic, social sharing, and lead generation. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
What does it cost to hire content strategists?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies may pay more to get the best possible project manager.
Are content marketing agencies the best?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
Don't assume every agency can provide the skills that you require. Some companies specialize only in certain niches, like eCommerce. Some companies specialize in specific industries like law firms.
Ask them where they specialize and find the agency that suits you best.
Why is Content Marketing important?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's a lot spent on content!
How do I measure success with content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to make a video for content-marketing?
Video content marketing is a great way to get your message across to your target audience. These videos help you to connect with your target audience through sharing stories they care about. But how do you make them stand out from the rest? Here are some tips for creating videos that get noticed!
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
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You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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When filming, don't forget subtitles! Subtitles make your videos easier to understand and help people overcome language barriers.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? Why am I making this particular video? What does my video signify to me? You'll be able to create videos much more easily once you answer these questions.