As a marketer of content, you understand how much work goes into creating content that is high quality. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. However, you don't have to stop once your content is published. Repurposing content can help you get the most out of your work and reap many benefits.
These 8 are benefits of repurposing the content that are particularly useful to content marketers.
- Social shares
Repurposing content can lead to increased social shares, as people may be more likely to share content presented in a preferred format.
- Lead generation
By offering different content assets to appeal to different segments, you can generate leads through repurposing your content.
- Boost SEO
Repurposing existing content allows you to create new pages and posts that are optimized for different keywords. This will boost the search engine ranking of your website.
- Build relationships
Repurposing your content can be a great way to build relationships with content creators.
- Build your brand
Repurposing material allows you to refine and target your message to different audience segments.
- Generate buzz
By repurposing your content, you can generate buzz about your brand.
- Increase engagement
Repurposing the content you have can increase engagement. This is because people will engage more with a format in which they are comfortable, like video or infographic.
- Save money
Repurposing old content into new assets can save you money.
Content marketers can reap the benefits of repurposing their content, including saving money and time, as well as generating more leads and authority. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing your content also lets you experiment with various formats and platforms. It helps you discover ways to engage audiences and stand out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Repurposing content is not just about copying-pasting your existing content into another format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
The Most Frequently Asked Questions
How often can I reuse my content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I reuse content which has already been repurposed before?
Yes, you can continue to repurpose content as long as it remains relevant and engaging for your audience. Do not duplicate the content, but do update it as necessary.
How do I know which formats or platforms to repurpose my content for?
Consider your audience's preferred platforms and formats for consuming the content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How can I avoid duplicate content penalties if I repurpose content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure my content's success?
To determine the success of repurposed material, track metrics like website traffic, social sharing, and lead generation. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
Content marketing requires a large budget.
It all depends on how big your business is and where you are at. Many start-ups don't have the resources to invest in marketing. However, as they grow, they discover that a solid strategy for content marketing will help increase sales and improve customer interaction.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
How many hours per week should content marketing take?
It all depends on what your situation is. You might not have to spend much time on content marketing. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
How long should my content marketing campaign be expected to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothing, you might design one look for fall and another for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals determine the length of your content marketing campaign. For small-scale companies, one channel may be sufficient. To reach large audiences, larger companies might need to consider several channels.
How long will it take to get started with content marketing?
It depends on how large your business is. Smaller companies often don't have sufficient resources to invest right away in content promotion. But it can pay big-time if your are willing to put in the time.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How do I get started with content marketing?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. Through providing relevant information about products or services, you can help potential clients to get in touch with you.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
You can start by creating a blog. Blogs allow you to publish new articles on a user-friendly platform.
This makes it possible for people to return often to your writings. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
YouTube can also be used to create videos. These videos are a great way to educate people about the topics that relate to your business.
Finally, you can create infographics using tools like Canva. Infographics allow you to visualize data. These graphics are excellent for explaining complicated concepts and making information easier to understand.
Your chances of reaching new readers are greater if you post more often and consistently.