Influencer marketing is a great way for brands to benefit. You can increase your engagement rates by getting your products and services in front of a particular demographic. Some examples of brands that have used influencer marketing are Bigelow Tea, Leesa, Pala Casino Resort and Spa, Mencap, and others. By using influencers to advertise their products, brands can increase their reach by up to three times. But how can you determine which brands are getting better results?
Bigelow Tea
Bigelow Tea utilized influencer marketing as a way to increase sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea's collaboration with Ashley earned the brand more than $3 million in sales and media value increased three-fold. The company is now partnering with more than 100 influencers in various niches to expand its brand awareness and drive sales.
Bigelow received 6,000 clicks and 133,000,000 social media impressions through the influencer campaign. The brand gained 46 million YouTube subscribers and increased its following by 258%. Lynda content was added to the brand’s regular videos. Many received over one million views. As a result, Bigelow Tea saw real, tangible results. The case study illustrates the power of influencer marketing to drive real results.
Leesa
Leesa is an internet retailer, but relies heavily on social networking for brand trust and brand promotion. Leesa hired influential bloggers for reviews. Influencers' online visibility and trustworthiness created an emotional connection with the audience and led to a boost in sales. The company is indebted to these bloggers for their success, which is evident in the increased sales Leesa saw.
Influencers can increase sales by changing the message they send to different audiences. Influencers helped the brand reach 1.5 million people. Influencers can be trusted and they can be more accountable. Unlike celebrities, influencers often have more connections with consumers. Leesa partnered with campus influencers due to their appeal to a younger audience. The resulting conversation generated more than 70,000 engagements and 500,000 impressions.
Pala Casino Resort, Spa
Recent case studies show that Pala Casino Resort & Spa teamed up to produce content for its brand with influential bloggers. The objective was to target younger audiences, expand their existing reach, and provide quality content for future marketing efforts. The casino was able to engage a new audience by hiring bloggers and reached its marketing goals. Continue reading to find out more about the casino's success using influencer marketing. This case study will explain how a casino can harness the power and influencer marketing to reach new customers and increase engagement.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each blogger or influencer was asked for a minimum of three pieces. The resort received 876 pieces and had 28 million people reach it. The campaign had more than 50,000 interactions and nearly 1,000 new Facebook likes.
Mencap
Mencap was successful because it involved social media influencers and reached over 10 million people. The campaign generated over two thousand engagements. Hulu also used influencer-marketing to promote Casual, their new show. The social media influencers took pictures of tshirts with the slogan "Here-I-Am" on them and posted a link on their Facebook pages to Mencap. The videos were shared on social media by followers of the influencer, who then posted the links to their followers. This helped Hulu reach a larger audience than their own social media channels.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap made sure to disclose its relationship with influencers, as the social media platform's rules require brands to disclose this relationship. This allowed brands the ability to instantly reach out to their audience while still being visible to the public. This campaign generated more than 2 000 likes and increased Mencap's social media followership by 7 million.
FAQ
What is strategic copy marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's about giving people the things they want. This is what makes the most successful businesses.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
To understand people's interests and their thinking, you must first get to know them. Then, create high-quality content to answer their questions and solve their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
Why is content so important
Every digital marketing campaign is dependent on content. If you want to attract new customers, then you need to create valuable content for them. This is best done through blogging. Blogging helps you build authority in your niche, which makes you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. Ranking high means you receive organic traffic.
What is Content Strategist?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists are skilled at creating strategies that will engage customers and prospects. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They also know how to integrate social networks into these campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
What are the different content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It's possible to double your overall revenues.
What's the difference between content creation and content marketing?
Content marketing is the belief that all great brands share the same message. They continually deliver useful information that people want or need.
Content marketers know how to create the right content for each channel at different times.
They also know how to implement a successful strategy in promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the core skill required to be successful as a content marketer.
Should I hire a writer to write my Content Marketing?
No! There is no need to hire professional writers to write content for you business. There are many free resources available that can help you get going.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. You should use infographics to spread the message about content marketing.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs are great for creating infographics. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Check out existing infographics online to get some ideas. A picture of a food Pyramid could be used to show how many calories each food has. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people who don’t know much about the topic to find out more. In order to make others see your infographic, use hashtags when you post it on social media. Users can follow along with specific conversations using hashtags.
Try to make your infographic posts shorter than you normally would if you create one. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. That means you can get more information across in less space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. You should use large fonts for your infographics. Don't rely too heavily upon color. Also, make sure that all your text is legible.
Here are some more tips
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Choose an Infographic Design Template. There are many free templates online. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Your Infographic is ready. You can use the template to create your infographic. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add Text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. You can also add images to your infographic. These images can include charts, graphs and icons. If you want to add a picture, make sure it's relevant to your topic.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will help engage your audience.
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Share. Share your infographic after you're done.
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Measure. Do you know how well your infographic performed? Are people clicking through to your website or not? Did they sign-up for your email address? What was their reaction when you showed them your infographic
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Improve. Do you think there are ways to improve your infographics What could you do better next year?
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Repeat. Do this again!