If you're new at B2B marketing, you might not think of social media. Twenty years ago social media was not even on the radar of anyone. It's not unusual to see news stories about raunchy Instagram photos or bizarre tweets from White House. While it's clear that social media is making a big impact on our society, it still has a place in B2B marketing.
LinkedIn
LinkedIn is a top B2B marketing social platform. The first is its enormous user base. LinkedIn boasts over 61,000,000 users, including numerous decision-makers as well as senior influencers. It has new features for B2B marketers. LinkedIn has many great tools for sales, in addition to its large user base. LinkedIn marketing does not require that you spend huge amounts of money.
Facebook groups
Social media is an increasingly important part of B2B marketing, and Facebook groups can be an effective way to leverage this resource. Groups provide a way to develop a network and identify potential leads. Searching for active LinkedIn members can help you find members of Facebook group. Facebook's algorithm is so complicated that business pages cannot receive organic reach. The main strategy for Facebook marketing success? Virality.
Instagram
Using Instagram as a B2B marketing tool can be a powerful way to increase brand awareness and connect with key decision makers. Instagram is a powerful tool that allows businesses to humanize and maintain relationships with their clients. This social media platform, while relatively new in B2B marketing is already a huge success. You could reach a larger audience by using Instagram to promote your business.
Twitter
When it comes to using Twitter as a supplementary B2B marketing social media channel, there are several important factors to consider. Although Twitter is an excellent platform to reach the right audience it can also be intimidating for B2B marketers. A key aspect to consider is the voice of your brand. It can be intimate or exclusive, and it can also be informal or formal. Although you need to get to know your audience, it is important that you have a sense of humor. Not everyone is born with a comedic ear, so if you cross a line, you might run into trouble with your followers.
Crowdfire
Crowdfire allows for easy management of all social media accounts. Crowdfire offers tools to schedule and curate content, as well as monitoring the social profiles of your competitors. You can also use Crowdfire's social monitor intelligence feature to see what your competitors are posting in real-time. These tools will allow you to market your content more effectively and attract more customers.
FAQ
Is Content Marketing Strategy right?
If you already know your message, then a Content Marketing Strategy works perfectly.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Do my company need to communicate a particular message? Or do I want to create content that resonates with general audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Are you trying to promote one or multiple products?
Do I want to reach people outside my industry?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
What amount should I spend on content marketing?
It all depends on how many leads are you looking to generate. Depending on the industry, the average cost of a lead is $5-10. For example, when we first started our business, we were spending about $20 per lead. Now, we spend around $6-7 per lead.
Are I better off working with a team or doing content marketing on my own?
The answer to this question depends on your budget, skill set, and experience. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
You should not attempt content marketing without support.
A content agency or strategist can help you save time, money and get better results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is critical.
What is it worth to hire a content strategist for your company?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. Some companies pay more for the experience of the person who is working on the project.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How can you create a content marketing strategy for your business?
First, you need to understand what type of content you are going to create for clients. Once you have established this, it is time for content creation. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. Which market are they most interested in and what is their motivation for buying the content you offer?
Next comes the task of identifying your target audience and finding ways to communicate. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This again goes back to the reason you're writing content. What problem does it solve? Does it help? It will make their lives easier.
Now that we know what type of content we write, it is time to determine what you want. What do you want? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want every piece you create to serve its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.